The Human Rights Flower Campaign, which has been held since 1982, is an awareness-raising activity targeted mainly for elementary school students.

During the campaign, children are given flower seeds or bulbs and grow them by cooperating together. Through this experience, children are anticipated to realize the preciousness of life, nurture a warm-hearted spirit and learn tenderness and compassion.

The flowers raised by children are given to their parents or social welfare facilities, etc. Sketching or viewing events are also carried out. To pervade further the concept of respect for human rights through these activities is one of purposes of the human rights flower campaign.